As featured in "Make it Business"

Robert Ciccone, president of Success Unlimited Sales & Marketing Group Inc. is a featured contributing writer for "Make it Business" - an independently owned magazine that provides timely information to the small business community.

"Make it Business" is published six times per year with a circulation of 20,000 and growing. It features and profiles local people and companies that are at the cutting edge in management, technological innovation, human relations and business-building.

We are pleased to make available the articles of Robert Ciccone which are exclusive to "Make it Business".

Read Rob's column in the current and back-issues below.

Current Issue - June/July 2008

Marketing basics apply to online and offline world.

Online marketing initiatives can be a complicated
and sometimes daunting proposition, says marketing columnist Robert Ciccone.

April/May 2008

Every day is the day to sell.

For getting your business ready for sale, that is.
So says marketing columnist Robert Ciccone.

February/March 2008

Perception is reality in branding.

To your customers, perception is reality. "How are you perceived?" - asks marketing columnist Robert Ciccone.

December 2007/January 2008

Be like David when facing retail Goliaths.

Differentiation one key to success, writes Marketing columnist Robert Ciccone.

October/November 2007

Focus Not on the Pocus...

Small business owners guilty of losing focus
often end up paying the ulitmate price, writes Marketing columnist Robert Ciccone.

August/September 2007

Separating From the Competition.

It might seem trendy, but those who are marketing their sustainable practices are reaping the benefits,
writes Marketing columnist Robert Ciccone.

June/July 2007

Tie-in Marketing...

The Olympics are here for only a short time. Marketing columnist Robert Ciccone tells you about a technique that will serve you long after the Games are gone.

April/May 2007

A Paeean to Women...

Half of his clients are women and they’ve taught
him a lot over the years, writes marketing columnist Robert Ciccone.

February/March 2007

Be a Magnet...

Well conceived systems will recruit top salespeople to
your company...

December 2006/January 2007

MM-mmMarketing...

If you’re not developing your Marketing Mindset,
then you’re doing your business a great disservice....

October/November 2006

Customer Lifetime Value...

Do you know the lifetime value of each
of your customer segments? If you don’t, you should find out...

August/September 2006

Dress Like You Mean to Make Cash.

A low-risk look is the one that will guarantee you the most confidence from your clients and the most new business.

June/July 2006

Are Your Pillars Made of Salt?

Having varied marketing pillars could save your company when the unforeseen happens...