As featured in "Make it Business"

Robert Ciccone , president of Success Unlimited Sales & Marketing Group Inc. is a featured contributing writer for "Make it Business" - an independently owned magazine that provides timely information to the small business community.

"Make it Business" is published six times per year with a circulation of 40,000 and growing. It features and profiles local people and companies that are at the cutting edge in management, technological innovation, human relations and business-building.

We are pleased to make available the articles of Robert Ciccone which have been published in "Make it Business".

Read Rob's column in the current and back-issues below.

For reprint permission, please contact Success Unlimited

August 2010

What’s your personality type?

Marketing expert Rob Ciccone says knowing yours, and your customer’s, can make the difference between a yes and a no.

June 2010

Pleasure and Pain Will Help Make Gains

Marketing expert Rob Ciccone says that understanding what moivates your customers will help you sell more.

April 2010

Your Referral Lifeline

Marketing expert Rob Ciccone says the best sales leads come from referrals. He shares the secrets to creating a referral system that will keep your pipe full.

February 2010

TV or Not TV?

Columnist Rob Ciccone shares the secret of the Tangible Value proposition, and its role in profiting your business.

December 2009

Three Ways to Rocket Your Revenue

Columnist Robert Ciccone reveals three small marketing techniques that can give your company a big boost.

October 2009

Five Golden Rules Cinch Product Sales

Robert Ciccone outlines the five characteristics of advertising that no campaign should go without.

August 2009

Uphold Your Business on Several Pillars

Robert Ciccone shares marketing strategies that will hold your company aloft even if one part temporarily
crumbles.

June 2009

Flaunt Your Marketing Assets

Columnist Robert Ciccone offers advice on digging deeper to find hidden marketing treasures that will yield more profit.

April 2009

Coach or Consultant?

Columnist Robert Ciccone offers advice on finding the right marketing consultant and coach.

February 2009

Ten Commandments

Marketing columnist Robert Ciccone lays out the Ten Commandments of marketing your business more effectively in these challenging economic times.

December 2008

Testy, testy...

Marketing columnist Robert Ciccone explains why you’re wasting ad money unless you’ve tested.

September 2008

Bang for your buck.

Marketing columnist Robert Ciccone is a big believer in Direct Response marketing and tells you why you should be, too.

June/July 2008

Marketing basics apply to online and offline world.

Online marketing initiatives can be a complicated
and sometimes daunting proposition, says marketing columnist Robert Ciccone.

April/May 2008

Every day is the day to sell.

For getting your business ready for sale, that is.
So says marketing columnist Robert Ciccone.

February/March 2008

Perception is reality in branding.

To your customers, perception is reality. "How are you perceived?" - asks marketing columnist Robert Ciccone.

December 2007/January 2008

Be like David when facing retail Goliaths.

Differentiation one key to success, writes Marketing columnist Robert Ciccone.

October/November 2007

Focus Not on the Pocus...

Small business owners guilty of losing focus
often end up paying the ulitmate price, writes Marketing columnist Robert Ciccone.

August/September 2007

Separating From the Competition.

It might seem trendy, but those who are marketing their sustainable practices are reaping the benefits,
writes Marketing columnist Robert Ciccone.

June/July 2007

Tie-in Marketing...

The Olympics are here for only a short time. Marketing columnist Robert Ciccone tells you about a technique that will serve you long after the Games are gone.

April/May 2007

A Paeean to Women...

Half of his clients are women and they’ve taught
him a lot over the years, writes marketing columnist Robert Ciccone.

February/March 2007

Be a Magnet...

Well conceived systems will recruit top salespeople to
your company...

December 2006/January 2007

MM-mmMarketing...

If you’re not developing your Marketing Mindset,
then you’re doing your business a great disservice....

October/November 2006

Customer Lifetime Value...

Do you know the lifetime value of each
of your customer segments? If you don’t, you should find out...

August/September 2006

Dress Like You Mean to Make Cash.

A low-risk look is the one that will guarantee you the most confidence from your clients and the most new business.

June/July 2006

Are Your Pillars Made of Salt?

Having varied marketing pillars could save your company when the unforeseen happens...